2005.07.20
SNOW BRAND MILK PRODUCTS HONORED WITH IFT'S INDUSTRIAL ACHIEVEMENT AWARD FOR MBP®
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Snow Brand Milk Products Co., Ltd., one of the largest dairy companies in Japan, proudly announces that the Institute of Food Technologists (IFT) has bestowed on the company the prestigious 2005
IFT Food Technology Industrial Achievement Award for the R&D, product
application, and commercial operations of MBP®. The Award Celebration
was held on July 16 in conjunction with the 2005 IFT Annual Meeting in
New Orleans.
IFT is one of the world's leading scientific societies, with 27,000 members
working in the areas of food science, food technology, and related professions
in industry, academia and government. The Food Technology Industrial Achievement
Award honors a company or organization for an outstanding development that
represents a significant advance in the application of food science and
technology to food production. The award has been given to two other Japanese
companies (Taiyo Kagaku Co., Ltd. (2000), Calpis Co. Ltd. (2001)) in past
years.
We are honored to receive this award and wish to sincerely thank IFT, all
who have supported the R&D and distribution of MBP®, and all who have
consumed MBP® products. |
| From the left, Masami Kawanari, Executive Managing Director, Snow Brand, Dr. Herbert Stone, President of IFT, Tadaaki Kohnose, President, Snow Brand, Shun-ichi Dosako, Director of Technology and Research Institute, Snow Brand |
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MBP® Research
We have been studying the relationship between bone and milk for over ten
years. Our research bore fruit when the discovery of MBP® was made.
MBP®, a natural functional substance found in extremely small amounts
in the milk of cows and human beings, has the effect of increasing
bone density.
As bones are constructed from living tissue, old bone is constantly being
broken down and replaced by new bone. In short, bones are reborn little
by little, day after day. Two types of cells are active in the work of
bone generation: bone-forming osteoblasts and bone-destroying osteoclasts.
MBP®'s most important characteristics are that it increases the number
of bone-forming osteoblast cells and regulates the activity of bone-destroying
osteoclast cells. Therefore, MBP® acts directly and indirectly on bone
cells to reinforce the bone itself, making it more receptive to calcium
while at the same time preventing excessive calcium from being dissolved
from the bones.
Its function has been presented at many academic conferences and studies
on MBP® have been published in academic journals.
Please visit http://www.snowbrand.co.jp/mbp/english/index.html for further
information about MBP®. |
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Our Company
The company was founded based on a strong social mission to contribute
to society and to make everyone's life healthier and happier by drawing
out the power of "milk." This was, is and will always be
the fundamental wish in common and reward for all of us working for Snow Brand.
Capital: 15.9 billion yen
Date of Establishment: June 10, 1950 (originally founded in 1925)
Business: Production and sale of dairy products, fat-based products
Gross Sales: 135,526 million yen (separate account, Mar. 2005 term). |
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MBP® Products
MBP® has been incorporated into a number of our products including cheese,
skim milk, and the healthcare product "Mainichi Hone Kea MBP®
(Daily Bone Care MBP®)", which was approved as a Food for Specified
Health Uses (FOSHU) by Japan's Ministry of Health, Labour & Welfare.
And, MBP® also has been used widely in the products made by other
companies, for instance, milk, yogurt, and lactic beverages produced
in Japan. |
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MBP® Overseas Deployment
Last year, we established a joint venture company "IAS" with
Itochu Corporation in order to develop a MBP® licensing business mainly in
United States and Europe. We hope that MBP® contributes to the bone health of people
all over the world. |
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is a registered trademark of Snow Brand Milk Products Co., Ltd. in Japan and U.S.A.
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